Archive
2012 year, issue 4 read »
«The Ethnology Notebooks» 2020 year, issue 2 read »
«Narodoznavchi Zoshyty» 2015 year, issue 2 read »
The Ethnology Notebooks. 2021. #2 (158). P. 253–502 DOI... read »

« 2022. # 4 (166)

The Ethnology Notebooks. 2022. № 4 (166), 944—948

UDK [7.05:655.3.066.24:659.133](477)”19/20″

DOI https://doi.org/10.15407/nz2022.04.944

DEVELOPMENT OF THE UKRAINIAN SOCIAL POSTER AND ITS FUNCTIONS

SOSNYTSKYI Yurii

  • ORCID ID: http://orcid.org/0000-0003-2463-6903
  • PhD of design, Senior Lecturer,
  • O.M. Beketov National University of Urban Economy in Kharkiv,
  • Faculty of Architecture, Design and Fine Arts,
  • 17, Marshala Bazhanova St., 61002, Kharkiv,Ukraine,
  • Contacts: e-mail: soyual@ukr.net

Abstract. The article raises the issue of development of the Ukrainian social poster with theoretical principles, according to which the social poster can be attributed to the types of fine arts. The historical chronology of the evolution of social poster design in Ukraine is described. Its role in society is substantiated and it is determined due to which basic functions the social poster influences the socio-cultural life of the society. The stages of the creative approach from the formation of a creative idea to the final embodiment of the concept at the expense of visual means are outlined.

The subject of the study is the functions of the social poster in the public life of society.

The object of research is social poster in Ukraine of the second half. XX — beginning XXI century.

The article indicates which outstanding poster artists have formed a significant number of visual stamps in the art of social poster. The principal chronological changes in the subject of the social poster of Ukraine are given. Using a comparative method of scientific analysis. The chronology of the development of the social poster abroad was traced for a full comparison and correlation. There are differences in the modern approach to the presentation and implementation of a social poster in space, to improve communication with potential viewers. The parallels between the advertising and social poster are drawn.

In the course of the research it was determined that the modern poster is influenced by various factors: technical progress, construction of visual and compositional system, development of vocational schools, influence of state power, development of cultural life of the country. A well-created social poster is a powerful tool for broadcasting ideas on socially significant topics, actualizes the problem raised, and therefore brings it closer to solving it. The designer’s knowledge of the theoretical foundations of creating a social poster will create a quality content for the viewer, taking into account current trends in design.

Keywords: social advertising, social posters, meaning of social posters, function of social posters, method of making social posters.

Received 10.08.2022

REFERENCES

  • Donets, O.M. (2012). Ukrainian printed posters of the second half of the 1980s and early 1990s as a chronicle of socio-cultural changes of that time. Manuscript and book heritage of Ukraine (Issue 15, pp. 92—105). Kyiv [in Ukrainian].
  • Abyzov, V.A., & Hryshchenko, V.V. (2011). The main factors determining the development of the modern poster. Bulletin of the Kharkiv State Academy of Design and Arts: coll. of science works., 1, 71—75 [in Ukrainian].
  • Boichuk, A.V. (2013). Design space. Kharkov: Novoe slovo [in Russian].
  • Budnyk, A.V. (2015). The formation of the national specificity of the Ukrainian spectacular poster at the end of the 19th  the first third of the 20th century. Art history notes, 28, 152—160 [in Ukrainian].
  • Holubets, O. (2001). Ukrainian art: current problems and perspectives of the 20th century. Art studies’ 2000: Science. coll (Pp. 17—34). Lviv: NAN Ukrainy; In-t narodoznavstva [in Ukrainian].
  • Gladun, O.D. (2008). Social ecological poster as a phenomenon of graphic design. Bulletin of the Kharkiv State Academy of Design and Arts: coll. of science etc., 4, 21—27 [in Ukrainian].
  • Hryshchenko, V.V. (2011). Portrait genre in poster design. Scientific notes of Ternopil National Pedagogical University named after V. Hnatyuk. Series: Art history, 1, 171—175 [in Ukrainian].
  • Kvitka, O.L. (2012). Graphic sign in the aspect of information technologies. Culture of the peoples of the Black Sea region, 220, 162—165 [in Russian].
  • Sappa, M.M. (2021). Poster art as a social technology. Sociology: theory, methods, marketing: coll. of science works, 1, 14—18 [in Ukrainian].
  • Kalashnikova, O.A. (2011). Pictorial aspect of the visual language of graphic design (on the poster material). Autoref. thesis for obtaining sciences. candidate’s degree art studies: spets. 17.00.07 «Design».
  • Kosiv, V.M. (2017). Op art in the Ukrainian Soviet poster: abstraction and national identity. Bulletin of the Kharkiv State Academy: coll. of science etc., 6, 46—53 [in Ukrainian].
  • Mykhailov, S.M. (2014). Five signs of the post-industrial design. A modern view on the future of science: a collection of articles from the International Scientific and Practical Conference (Pp. 128—130). Ufa: RYO MTsYY OMEHA SAINS [in Russian].
  • Porfimovych, O.L. (2014). Technologies of visual influence (poster art) in the context of information war. Dialogue: media studios: coll. of science works, (Issue 18—19, pp. 255—265). Odesa: Odeskyi natsionalnyi universytet im. Mechnykova [in Ukrainian].

Read»

Our authors
Oksana Kis. Senior scientific employee, candidate of... read »
Oksana Sapeliak. Senior Research Fellow, Ph.D. in... read »
Yaroslav Taras. Head of Department, Professor, Doctor... read »
Olena Nykorak. Senior Researcher, Doctor of Arts read »
Traditional folk clothes of velikobychkovsky hutsuly of XIX — the first half of XX century
In the study based upon numerous field materials, literature sources as well as ethnographic, historio-cultural and regional museum collections has been performed complex analysis in traditional folk clothes by Hutzul population of Velyky Bychkiv village in Transcarpathian region. Detailed descriptions of femi­nine and masculine clothing complexes of the mentioned area have been presented. In characterizing of those main attention has been paid to the detail of cut in separate components of dress; cut of feminine shirt has been added as an illustration.
Read »

Boikos’ pandemonium: categories of evil deceased
In the article have been presented some research-work on peculiarities of Boikos’ traditional demonological notions as for so-called evil deceased; on the basis of field records and ethnological literary sources quite a number of scum categories have been defined as well as essential habits, modes of behavior and functions of these personages of people’s demonology.
Read »

On bessarabian and moldavian ukrainians in the studies of historical ethnography
The article has thrown some light upon a sum of scientific findings got during XIX to XXI cc. in historio-ethnographic studies of Bessarabia and Moldavian Ukrainians. In the pre­sent paper has been given author’s answer to the problem of lacking progress as for the numerous themes concerning Ukrainians. State and achievements of the research-works in Ukrainians’ material and spiritual culture by the scientists of Moldavia and Ukraine through the years of independence has been exposed.
Read »

Daily bread baking of ukrainians in the south-western ethnographical region at the late XIX to early XXI cc.
The paper has dealt with analytic study in prescriptions, signs, customs, methods, ways of selection, procurement and some peculiarities in usage of subsidiary means — water, firewood and leaves in bread baking. The final aim of the mentioned actions had been (and still is) selection of the means and ingredients fit, by their characteristics, for the backing of bread. The paper has demonstrated dependence of bread backing subsi­diary means criteria from the folk nutritional standards and world outlook stereotypes as well as from regional social and economic, natural and geographical factors and peculiarities of material culture.
Read »