The Ethnology Notebooks. 2026. № 5 (191), 1599—1604
UDK 391:687.1:7.05(477)
- Received: 18.02.2026
- Accepted: 08.10.2026
- Published: ??.??.2026
TRADITIONALISM AND INNOVATIVE APPROACHES IN THE CONCEPT OF FUR PRODUCT DESIGN IN UKRAINE
SANDYUK Larysa
- ORCID ID: https://orcid.org/0000-0002-4702-4523
- Senior Lecturer at the Department of Fine
- and Decorative Arts and Restoration,
- Vasyl Stefanyk Carpathian National University,
- 57, Shevchenka str., 76000, Ivano-Frankivsk, Ukraine,
- Contacts: e-mail: larisa.sandiuk@сnu.edu.ua
Abstract. The tradition of using fur has deep roots in the history of Ukrainian clothing and crafts. At the same time, the modern fashion industry is actively reinterpreting traditional materials and techniques, combining them with new design approaches.
The purpose of this article is to analyze the cultural, artistic, and aesthetic phenomena and traditions shaping the contemporary approach to clothing design in Ukraine, particularly fur products, and to examine the characteristics of using traditional Ukrainian elements in modern fur products, revealing their historical origins, artistic and symbolic significance, and role in current design practices.
The relevance of the chosen topic is driven by the rapid development of the fashion industry and the active use of folk motifs in contemporary collections by designers and brands. On the other hand, globalization leads to a gradual loss of self-identity, which, through the combination of modern styles, materials, techniques, and ancient traditional motifs, has a better chance of preservation and development.
The study employs general scientific methods, including the analysis of other scholarly sources through the lens of the historical-cultural method, which allows for the identification of the distinctive features and cultural significance of fur products in traditional Ukrainian clothing across various historical periods.
The study confirms that in Ukraine, where the history of fur processing dates back to ancient times and is inextricably linked to the ethnocultural development of the people, this tradition is being reinterpreted in the context of contemporary fashion.
Keywords: Traditionalism, identity, contemporary trends, fur products, design, interpretation, style.
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