The Ethnology Notebooks. 2024. № 5 (179), 1242—1248
UDK [737.3.012.021.2.011.2:656.835:39](477)”20″
DOI https://doi.org/10.15407/nz2024.05.1242
ETHNO-CULTURE IN THE DESIGN OF THE MODERN POSTAGE STAMP
RADOMSKA Violetta
- ОRCID ID: https://orcid.org/0000-0001-6868-868X
- Candidate of Art History, Senior Lecturer
- of the Department of Design and Fundamentals
- of Architecture of the Lviv Polytechnic National University,
- 12, st. S. Bandery, 79013, Lviv, Ukraine,
- Contacts: e-mail: w.r.radomska@gmail.com
BOYKO Khrystyna
- ОRCID ID: https://orcid.org/0000-0002-4889-8337
- Ph.D. in Architecture, Associate Professor
- of the Department of Design and Fundamentals
- of Architecture of the Lviv Polytechnic National University,
- 12, st. S. Bandery, 79013, Lviv, Ukraine,
- Contacts: e-mail: khrystyna.boyko@hotmail.com
Abstract. In the context of the generative applied function of graphic design, the postage stamp acquires a new meaning, relevant for today’s society in the globalized arena, namely, it is not only a sign of postage, but an individual representation of statehood and culture.
The goal is to determine the synchronicity of social constructs (views, collective ideas of Ukrainians) with the design of the Ukrainian brand.
The historiographical analysis of the development of the identity of Ukrainian stamp publishing proves the need to create an actual stamp filled with content, with the most aesthetic author’s graphic visualization and artistic and technical compositional approaches, as well as with an emotional component, which, in addition to the certificate of payment for postage, would convey the artistic value of a work of applied graphics of small forms with conscious cultural and state identification.
The research methodology is based on the complex involvement of various methods, principles and concepts.
Keywords: postage stamp, identity, ethnoculture, project, design, stamp issue.
Received 17.09.2024
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