The Ethnology Notebooks. 2025. № 1 (181), 179—185
UDK 741.6:004.9
TECHNOLOGICAL EVOLUTION OF SOCIAL POSTER: MOTION DESIGN, AR, VR
SOSNYTSKYI Yurii
- ORCID ID: http://orcid.org/0000-0003-2463-6903
- Phd of design,
- Senior Lecturer (Faculty of Architecture, Design and Fine Arts),
- O.M. Beketov National University of Urban Economy in Kharkiv,
- 17, Chornoglazivska Str., 61002, Kharkiv, Ukraine,
- Contacts: e-mail: soyual@ukr.net
Abstract. This article explores the technological evolution of social posters, focusing on the impact of motion design, augmented reality (AR), and virtual reality (VR) on visual communication. The study highlights the transformative role of animated posters in social design, emphasizing their ability to attract attention, enhance emotional engagement, and improve audience interaction. By integrating motion typography, interactive elements, and immersive technologies, social posters have evolved into a powerful medium for digital communication, adapting to the fast-paced information landscape of modern society.
The research examines the principles and techniques of motion design applied to social posters, including dynamic typography, color transitions, scalable visual elements, and the interplay of light and shadow. It also discusses the psychological aspects of audience perception in digital media, underlining the growing preference for animated and interactive content over static visuals. Special attention is given to the integration of AR and VR technologies in social campaigns, which create a multisensory experience and offer deeper engagement with social issues.
The integration of AR and VR technologies in social posters opens new possibilities for audience interaction, transforming traditional static images into dynamic, immersive experiences. AR posters, for instance, allow users to access additional layers of information, visualize environmental changes, or interact with virtual characters, thereby deepening their connection to social issues. VR applications, while still emerging in the context of social posters, offer the potential to create fully immersive environments that simulate real-world challenges and encourage social activism.
The subject of the study is the implementation of innovative technologies in social posters as a tool for visual communication. The object of the study is the interaction of motion design, AR, and VR with social posters. The research methodology is based on an interdisciplinary approach, synthesizing scientific perspectives from graphic design, digital technologies, and social communication. This methodology enables a comprehensive analysis of how technological advancements reshape the visual language of social posters and their effectiveness in public engagement.
Keywords: social poster, motion design, animated poster, augmented reality, virtual reality, visual communication, digital design.
Received 29.01.2025
REFERENCES
- Gulmez, M., Karaca, S., & Kitapci, O. (2010). The effects of outdoor advertisements on consumers: A case study. Studies in Business & Economics, 5 (2), 70–88.
- Baecker, R., Small, I., & Laurel, B. (Ed.). (1990). Animation at the interface. In: B. Laurel. The art of human-computer interface design (Pp. 251—267). Addison; Wesley.
- Selby, A. (2022). Animation in advertising: A brief history. Blueforest Studios. Retrieved from: https://www.blueforeststudios.com/blog/animation-in-advertising-history (accessed 26 October 2024).
- Harrison, K. (2018). What you really need to know about explainer videos. Forbes. Retrieved from https://www.forbes.com/sites/kateharrison/2018/04/06/what-you-really-need-to-know-about-explainer-videos (accessed 28 October 2024).
- Dehrashid, K.A. (2021). The place of poster in the digital era (Doctoral dissertation, Iowa State University).
- Opalev, M.L., & Savvina, K.S. (2014). Stages of development of animated typography in motion design. Visnyk Kharkivskoi Derzhavnoi Akademii Dyzaĭnu i Mystetstv, 5, 77—80. Retrieved from: https://www.visnik.org.ua/pdf/v2014-08-14-opalev-savvina.pdf (accessed 1 November 2024) [in Ukrainian].
- Bellantoni, J., & Wollman, M. (1999). Type in motion: Innovations in digital graphics. Rizzoli International Publications.
- Betancourt, M. (2021). The history of motion graphics: From avant-garde to industry in the United States. CRC Press.
- Vincent, C., Cole, A., & Schincariol, Z. (2022). Graphic design and motion graphics. In: K. Friedman, T. Love, E. Corte-Real, & C. Rust. (Eds.). Wonderground — DRS International Conference 2006, 1—4 November, Lisbon, Portugal. Retrieved from: https://dl.designresearchsociety.org/drs-conference-papers/drs2006/researchpapers/63 (accessed 1 November 2024).
- Austin, T., & Doust, R. (2007). New media design. Laurence King Publishing.
- Bennett, J. (2007). Design fundamentals for new media. Bound Book.
- Shaw, A. (2015). Design for motion: Fundamentals and techniques of motion design. Routledge.
- Nasir, A. (2020). Psychological impact of motion graphics in visual communication. International Journal of Design and Media Studies, 12 (3), 45—61.
- Marakhovska, K.D. (2022). Modern animation: Basic universals of culture, cultural invariants, and variability. Kulturologichny Almanakh, 3, 228—235. Retrieved from: https://doi.org/10.31392/cult.alm.2022.3.29 [in Ukrainian].
- Poushneh, A., & Vasquez-Parraga, A.Z. (2017). Discernible impact of augmented reality on retail customer’s experience, satisfaction, and willingness to buy. Journal of Retailing and Consumer Services, 34, 229—234. Retrieved from: https://doi.org/10.1016/j.jretconser.2016.10.005.
