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The Ethnology Notebooks. 2021. № 3 (159), 593—600

UDK 008(=161.2)”1991/2021″:304.4-048.67(477)

DOI https://doi.org/10.15407/nz2021.03.593

EVENT-ACTIVITIES AS THE PROMOTION TOOL OF NATIONAL CULTURE (1991—2021)

DANYLYKHA Nataliia

  • ORCID ID: https://orcid.org/0000-0003-3363-6198
  • Ph.D. of Historical Sciences, Associate Professor,
  • Ivan Franko National University of Lviv,
  • Department of Socio-Cultural Management,
  • Faculty of Culture and Arts,
  • 18, Valova street, 79000, Lviv, Ukraine,
  • Contacts: e-mail: natalia.danylykha@ukr.net

PAKHOLOK Inna

  • ORCID ID: https://orsid.org/0000-0001-9929-8166
  • Ph.D. in Historical Sciences, Senior Lecturerat, Senior Lecturer,
  • Lviv Branch of the Kyiv National University
  • of Culture and Arts,
  • Department of administrative support for
  • social and cultural affairs Separated Subdivision,
  • 5, Kushevich Street, 79019, Lviv, Ukraine,
  • Contacts: e-mail: paholok.inna@ukr.net

Abstract. For centuries, Ukrainians have created their own original culture, inheriting the cultural values of their ancestors, adopting and creatively comprehending the heritage of other peoples. In this way, they have made a significant contribution to the world’s treasury. Ukraine’s independence, the development of an independent state, the growth of the nation’s self-consciousness and the complex process of transition to a new society at the turn of the epochs require new coverage of cultural problems, open new horizons for the development of Ukrainian culture. All this has led to a growing interest in the history and problems of Ukrainian culture, which is not sufficiently satisfied, because the features of Ukrainian culture are studied in fragments. The relevance of the research topic lies in the need to systematize scientific knowledge and views on event-activities in connection with their ability to influence the promotion of national culture, which is important for Ukraine in modern conditions. The purpose of the study is to find out the role of event-activities in the aspect of the promotion of national culture. The source base are works of such native and foreign scholars as S.V. Kulchytsky, V.A. Grechenko, N.M. Demidenko, N.V. Chebotok, D. Doroshenko, who studied the impact of event-activities on the promotion of national culture. During the study, the following methods were used: historical and legal, induction, deduction, method of comparative analysis, formal-dogmatic method, system-structural and others. Comprehensive use of various methods and approaches allowed to create the most complete and objective picture of the role and the importance of event-activities as the promotion tool of national culture. The results of the study may increase the demand for event-activities in Ukraine due to their ability to influence the promotion of national culture. The practical significance of the results of the study is also manifested in the use of their cultural institutions, enterprises, institutions and organizations, in order to conduct event-activities aimed at promoting national culture.

Keywords: project, event, event-activities, national culture, event-industry, event-technology, pandemic, quarantine.

Received  2.06.2021

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