Archive
2013 year, issue 6 read »
The Ethnology Notebooks. 2023. № 6 (174). P. 1331-1532 DOI... read »
2013 year, issue 1 read »
«Narodoznavchi Zoshyty» 2017 year, issue 4 read »

« 2017. #6 (138)

The Ethnology Notebooks. 2017, 6 (138), 1578—1583

UDK 659.1

DOI https://doi.org/10.15407/nz2017.06.1578

Received 5.10.2017

IDENTIFYING THE PRINCIPLES OF ADVERTISING IN THE SUBJECT­SPATIAL ENVIRONMENT OF CITIES

Sosnytskyi Yurii, lecturer at Kharkiv National University

of Urban Economics named after O.M. Beketov,

a member of the National Union of Artists of Ukraine,

Marshal Bazhanov Str., 17, Kharkiv, 61002, Ukraine

Contacts: Tel. (057) 707-33-14; e-mail: office@kname.edu.ua

Abstract. The article deals with an imperfect approach to the objects` organization of advertising in the space of Kharkov, leading to an in­depth analysis and study of modern world cities. The identification of practical techniques for the implementation and synthesis of advertising objects with historical and modern urban space leads to their further systematization on the principle of organic synthesis with the environment. Conclusions of this theoretical analysis will become a springboard for a new assessment and rethinking the state of the existing advertising space of Kharkiv with the subsequent improvement of its both aesthetic and functional qualities.

Keywords: design, advertising, advertising space, design object, object­spatial environment, principles and methods of organization.

REFERENCES

Avramenko, D.K. (2014). Dyzajn zovnishn’oi reklamy v Ukraini kin. XX — poch. XXI st. Bulletin of Kharkiv State Academy of Design and Arts, 3, 4—7. [in Ukrainian]
Genisaretskij, O.I. (1987). Prostranstvo — dlja nas. Tehnicheskaja jestetika, 4, 28—30. [in Russian]
Danylenko, V.Ya. (2005). Dyzajn Ukrainy u svitovomu konteksti khudozhn’o-proektnoi kul’tury. Kharkiv : Koloryt. [in Ukrainian]
Serheieva, N.V. (2008). Ob’iekty media­dyzajnu v konteksti formuvannia hromads’koho seredovyscha mista (Dr. arthist. diss. abstr.). Kharkiv. [in Ukrainian]
Sidorenko, V.F. (1978). Problema hudozhestvennogo obraza v dizajne. In Problemy obraznogo myshlenija v dizajne (Vol. 17). Moskva : VNIITE. [in Russian]

Read»

Our authors
Olena Nykorak. Senior Researcher, Doctor of Arts read »
Oksana Kis. Senior scientific employee, candidate of... read »
Kuzmenko Oksana Senior Researcher, Candidate of... read »
Stepan Pavluk. Prof., full member of NAS of Ukraine,... read »
On field exploration of russian and belarusian ethnologists and etnolinguists in Ukrainian Polisia 1945—1980s
In the study based on a wide range of literary materials have been comprehensively characterised field research in Polisia of Ukraine, performed by Russian and Belarusian ethnologists during 1945—1980s as well as Moscow ethnolinguists and other researchers from ethnologic centres of Russia, Ukraine and Belarus in the course of realization of Ethnolinguistic Atlas of Polisia program. Particular attention has been paid to geography, methods, themes and research results of scientific projects.
Read »

Traditional folk clothes of velikobychkovsky hutsuly of XIX — the first half of XX century
In the study based upon numerous field materials, literature sources as well as ethnographic, historio-cultural and regional museum collections has been performed complex analysis in traditional folk clothes by Hutzul population of Velyky Bychkiv village in Transcarpathian region. Detailed descriptions of femi­nine and masculine clothing complexes of the mentioned area have been presented. In characterizing of those main attention has been paid to the detail of cut in separate components of dress; cut of feminine shirt has been added as an illustration.
Read »

Daily bread baking of ukrainians in the south-western ethnographical region at the late XIX to early XXI cc.
The paper has dealt with analytic study in prescriptions, signs, customs, methods, ways of selection, procurement and some peculiarities in usage of subsidiary means — water, firewood and leaves in bread baking. The final aim of the mentioned actions had been (and still is) selection of the means and ingredients fit, by their characteristics, for the backing of bread. The paper has demonstrated dependence of bread backing subsi­diary means criteria from the folk nutritional standards and world outlook stereotypes as well as from regional social and economic, natural and geographical factors and peculiarities of material culture.
Read »

Maternity ritualism by volhynians in publications of the second half XIX to the early XXI cc.
In the article have been considered some basic landmarks for fixing and publication of ethnographic materials on the maternity rites of Volhynia with analytical study in ritual elements, their kinds and territories of origin. The article has also raised a problem of gaps in studies of maternity rites of Ukrainian historio-ethnographic Volhynia.
Read »