« 2018. #2 (140)

The Ethnology Notebooks. 2018, 2 (140), 328—332.

UDK 7.012:745

DOI https://doi.org/10.15407/nz2018.02.328

Received 30.01.2018


ORCID ID: https://orcid.org/0000-0002-4583-8195

Lebedieva Alona,  Postgraduate student

Kiev National University of Culture and Arts

Str. of Yevhena Konoval’tsia, 36, Kyiv, 01601

Contacts: e-mail: goshalebedev@gmail.com

Abstrakt. The usage of widespread in our days notion is under investigation. It appeared for the first time in the Soviet professional Art’ magazines of the 1960-s, as a metaphor, having in mind not ornamented items of the folk art with predomination of practical function. Finally, this expression had changed its meaning in the mass media to the quite opposite — the modern stylization in the traditional manner.

Keywords: Decor, Design, Ethnical Trends in Fashion, Folk Art, Folk Design, Making, Stylization, Traditional Art


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