« 2022. # 3 (165)

The Ethnology Notebooks. 2022. № 3 (165), 721—727

UDK 398.82-193:746.3 (477) “2021”

DOI https://doi.org/10.15407/nz2022.03.721



  • ORCID ID: https://orcid.org/0000-0003-1563-2572
  • Candidate of Sciences in Philology (Ph D),
  • Junior Researcher,
  • M. Rylsky Institute for Art Studies,
  • Folkloristics and Ethnology
  • of the National Academy of Sciences of Ukraine,
  • the Department of Ukrainian and Foreign Folklore Studies,
  • 4, Hrushevskoho Str., 01001, Kyiv, Ukraine,
  • Contacts: e-mail: tetiana.volkovicher@gmail.com

Abstract. This article analyzes epigraphic embroidery’s re-actualization which recently broke out in Ukrainian media space in a very short period of time (2021, August). The occasion was the 30th anniversary of Ukraine’s Independence. We consider embroidered epigraphs (e. g., on rushnyks and icons) as components of virtual postcards. Different virtual postcards have become commonplace, as we live in the age of social networks. Electronic forms of greeting include ready-made templates, as well as individual photos with an appropriate explanation. Also, one may repost someone else’s photo, adding his/her own interpretation to it. It was not surprising that the 30th anniversary of Ukraine’s Independence was marked by a huge number of virtual greetings which had various shapes and types. Among all of them one may distinguish postcards group with images/photos of antiquary (approximately one hundred years old) as proof of the struggle for freedom and independence of our state long before the Act of Independence of Ukraine on 1991, August 24. Additionally, there are later examples of embroidery (the second half of the 20th century), as well as modern rushnyks (the 21st century), made specifically for this great national holiday. Publication of all these samples in the appropriate context (the date which is 2021, August 24, the post which is congratulations on the Independence Day of Ukraine, etc.) is considered as one of the important processes of modern folklore making. Embroidered epigraphs (both modern and ancient ones) are part of creolized texts which are modern virtual postcards popular on social networks. Thus, the object of this article are samples of epigraphic embroidery (rushnyks and icons with inscriptions), re-actualized in media space on the occasion of the 30th anniversary of Ukraine’s Independence during August 2021.

In addition to embroidered inscriptions on textile as elements of digital postcards, it is promising to analyze other re-actualization’s ways of epigraphic embroidery’s samples, and especially in the modern media space.

Keywords: epigraphic embroidery; direct and indirect re-actualization; virtual postcard; the 30th anniversary of Ukraine’s Independence.

Received 30.05.2022


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