« 2018. #2 (140)

The Ethnology Notebooks. 2018, 2 (140), 507—513.

UDK 76.03(477.8325)


Received 25.01.2018


Vavryh Maria, candidate of arts (Ph. D)

associate professor at the Department of Graphic Design and Art of the Book,

Ukrainian Printing Academy.

19 Pid Goloskom str., Lviv, 79020, Ukraine

Abstrakt. A brief analysis of Lviv’s graphs of the second half of the 1960s and early 1970s is presented. An attempt was made to reveal the socio-cultural and spiritual-moral factors of the emergence in the 1960s of the new paradigm of the development of Ukrainian graphic art. The art analysis of the concepts of artists gave rise to the conclusion about the effect of the national self-identification factor in determining the prospects for the development of the graphic of Lviv in the second half of the 1960s — early 1970s. These processes were inseparable from the general attraction of many young artists to the expression of will in personal creative development. Their artistic experience became the bridge that linked the power of the charts of the 20—30’s of twentieth century with the creative inspirations of the younger generation at the turn of the XX — the beginning of the XXI century.

Keywords: sixties, modernism, national identity, graphics, modern graphic concepts.


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