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« 2022. # 1 (163)

The Ethnology Notebooks. 2022. № 1 (163), 65—79

UDK 745.52(=161.2):339.1″XX”

DOI https://doi.org/10.15407/nz2022.01.065

THE UKRAINIAN HANDMADE CARPET INDUSTRY OF THE EARLY XXI CENTURY IN THE MARKET ECONOMY AND WORLD PRACTICES

YAMBORKO Olha

  • ORCID ID: https://orcid.org/0000-0003-0340-5436
  • Сandidate of Аrts (Ph. D),
  • Associate Professor of Design and Art Theory
  • Vasyl Stefanyk Precarpathian National University,
  • Str. Sakharova, 34-a, 76014, Ivano-Frankivsk, Ukraine,
  • Contacts: e-mail: kalyna015@gmail.com

Abstract. Introduction. Handmade carpet industry in Ukraine in the late ХХ – early XXI century is on a new stage of development due to radical socio-economic changes, the need to adapt to market economy conditions. These changes led to a crisis of carpet weaving as a craft in Ukraine, which is associated with the collapse of the Soviet-style system of folk arts and crafts and the infrastructure of «Ukrhudozhprom» in particular. State programs for the revival of the folk arts and crafts and projects on carpet weaving have proved ineffective.The emergence of Ukrainian handmade carpet manufacturers on the national market can be argued since the late 2010s. This share is quite small, but is maintained as a phenomenon with a tendency to increase.

The relevance of the article is due to the need to form a modern strategy of handmade carpet industry in Ukraine.

The purpose of the article is to highlight the conditions of handmade carpet in Ukraine as an industry in the context of world practices.

The object of the article is Ukrainian handmade carpet as an industry, analogues of handicrafts industries in the world, and the subject is a set of current approaches from manufacturers, the state and non-governmental institutions, the international market as levers of modern development of handmade carpet weaving.

The paper uses historical and comparative research methods.

The source base is scientific literature, government decrees on folk arts and crafts, state and non-state programs and projects, publications in national and foreign media, websites of Ukrainian and foreign companies producing carpets and rugs.

Results.The article analyzes the state programs for the restoration of folk arts and crafts and projects on Ukrainian carpet weaving. Measures for the revival of carpet weaving as a craft in the countries of the Soviet past are highlighted and the practices of development of the handicraft industry among modern manufacturers – world market leaders are considered. A number of branded carpets in Ukraine, features of their products, management issues in today’s circumstances are outlined.

Conclusion. According to the study, we can conclude that state programs for the revival of the folk arts and crafts on carpet weaving have proved ineffective. Projects on modeling of the industry, the use of new forms of organization (Cluster «Suzir’ia») are not implemented in practice. Ukrainian hand-made carpet weaving began to appear on the national market in the late 2010s. To enter the European market, Ukrainian producers need quality raw materials and product certification, competent, cooperation of market participants and state support.

Keywords: Ukrainian handmadecarpet industry, handicraftcarpet market, infrastructure, development programs.

Received 11.01.2022

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