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« 2017. #5 (137)

The Ethnology Notebooks. 2017, 5 (137), 1162—1167

UDK 7.011:[659.133:316].

DOI https://doi.org/10.15407/nz2017.05.1162

POSTER AS A SOCIAL ADVERTISING

Bystryakova Valentyna Nykodymivna, associate professor

at the Department of Drawing and Painting

at the Kyiv National University of Technology and Design,

a member of the National Union of Artists of Ukraine;

Nemirovych-Danchenko Str., 2, Kyiv, 01011, Ukraine

Contacts: e-mail krg@knutd.edu.ua

 

Hula Yevhen Petrovych, professor at the Department of Drawing and Painting

at the Kyiv National University of Technology and Design,

Ukrainian painter and graphic artist,

a member of the National Union of Artists of Ukraine;

Nemirovych-Danchenko Str., 2, Kyiv, 01011, Ukraine

Contacts: e-mail krg@knutd.edu.ua

 

Osadcha Alla Mykolajivna, senior lecturer at the Department of Drawing and Painting

at the Kyiv National University of Technology and Design

Nemirovych-Danchenko Str., 2, Kyiv, 01011, Ukraine

Contacts: alla_0203@ukr.net

Abstract. In article within an art criticism discourse peculiar features of use of the poster as advertising media in the social sphere (social advertising) are considered. The essence and features of social advertising is defined. Evolution of the poster is analyzed and characteristics of social poster are investigated. Its varieties are revealed.

Keywords: poster, advertising, advertising activity, advertising practice, social advertising, advertising history.

Received 20.07.2017

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