« 2018. #5 (143)

The Ethnology Notebooks, 2018, № 5 (143), 1298—1307

UDK 766:7.012-027.3(477)


Received  16.06.2018



Kosiv Vasyl Mykhailovych, Candidate of Art Studies, Associate Professor

of the Department of Graphic Design

of Lviv National Academy of Arts.

Kubiiovycha Street 38, 79011, Lviv, Ukraine.


Abstrakt. By comparing the examples of the Soviet Ukrainian posters and periodicals covers of the diaspora of 1945—1989, the article clarifies the peculiarities of using folk ornament as a means of national identification. Being at all levels of the composition and communication hierarchy, folk ornament in graphic design was one of the most flexible symbols. Authors` focus on a small number of embroidery and folk painting motives ensured recognition and expanded its semantic capabilities. As a result, the same ornaments were used in Soviet Ukraine and the Ukrainian diaspora, similar methods and means were popular, while the ideology of the message was opposite.

Keywords: folk ornament, graphic design, Ukrainian identity, Soviet Ukraine, Ukrainian diaspora, posters, periodicals covers.


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