« 2023. # 4 (172)

The Ethnology Notebooks. 2023. № 4 (172), 869—876

UDK [069.5:061.2(477)НТШ]:655.3.066.32″1912/1914

DOI https://doi.org/10.15407/nz2023.04.869


HERII Oksana

  • ORCID ID: https://orcid.org/0000-0002-8383-227X
  • Ph. D in Art Studies,
  • Senior Researcher at the Art Studies Department,
  • The Institute of Ethnology of the National
  • Academy of Sciences of Ukraine,
  • 15, Svobody Avenue, 79000, Lviv, Ukraine,
  • Contacts: e-mail: oheriy@ukr.net

Abstract. Introduction. The article discusses one of the lesser-explored collections of the Shevchenko Scientific Society Museum — a collection of illustrated postcards. After the dissolution of the museum in 1940, the collection was scattered across various institutions in Ukraine. However, a large portion of it, about 10000 items, ended up in the library of the Institute of Ethnology of the National Academy of Sciences of Ukraine. The aim is to examine six postcards from the Shevchenko Scientific Society Museum collection, published by the «All-Ukrainian Publishing House», trace their history of creation, the people involved, and characterize their impact on the target audience. These postcards were produced in 1913, thus the period from the emergence of the first illustrated holiday card in Galicia (1904) to the beginning of World War I will serve as the timeframe for this article.

Problem statement. To better understand the historical and cultural context of the appearance of the Easter greeting postcards from the «All-Ukrainian Publishing House» in the village of Kryvopole (now Kryvopillia in the Verkhovyna district of the Ivano-Frankivsk region), a brief overview of the development of Ukrainian greeting postcards, their themes, and aesthetic design principles is provided. The activities of photographer Semen Burko, publishers Bohdan Zaklynskyi and Franz Andrusevych, who were involved in the publication of the series of illustrated postcards by the «All-Ukrainian Publishing House» (1912—1914), are examined. The article’s author focuses on the analysis of two postcards (Part 5 and Part 6) with photographic images of festive Easter still lifes. The bold and intriguing combination of objects in the composition, ornamented with traditional folk motifs (pysanky) and motifs that represent a new, urban culture-inspired interpretation of traditional art (ceramics from Ivan Levynskyi’s factory), is showcased.

The result of the research is the demonstration, through specific visual examples, of the important educational function of Ukrainian illustrated postcards, as well as an emphasis on the encoded contemporary responses of artists to the challenges of their time.

The methodological basis of the research is the structural-typological method and the method of art analysis.

Keywords: Shevchenko Scientific Society, postcard, traditional ornament, ceramics from Ivan Levynskyi’s factory.

Received 20.07.2023


  • Kushnir, V. (2021). Museum of the scientific society named after Shevchenko (1892—1940). Lviv [in Ukrainian].
  • Gorban, I. (2012). Museum of Ethnography and Art Craft. In: Encyclopedia of Lviv (Vol. 4, pp. 773—787). Lviv: Litopys [in Ukrainian].
  • Polyanskyi, S. & Polyanskyi, Yu. (1920). State of the museum of the Shevchenko Scientific Society in 1914—1920. Lviv [in Ukrainian].
  • Sapeliak, O. (2000). Ethnographic studies in the Shevchenko Scientific Society (1898—1939). Lviv [in Ukrainian].
  • Kupchynska, L. (2021). Collection of postcards of the Museum of the Shevchenko Scientific Society in the funds of the V. Stefanyk LNSL of Ukraine. Lviv National Scientific Library of Ukraine named after V.  Stefanyk: history, sources, figures (Pp. 150—154) [in Ukrainian].
  • Zapolovsky, V., Osadchuk, S., & Snigur, I. (Eds). (2014). The postcard as a means of propaganda during the war of 1914—1918. In: Osadchuk, S., Snigur, I. The World War in postcards of 1914—1918 (Pp. 15—24). Chernivtsi: Zelena Bukovyna [in Ukrainian].
  • Shcheglyuk, M. (2009). History of Ukrainian correspondence (Vol. 1). Lviv: Spolom [in Ukrainian].
  • (1928, april 7). Dilo (P. 4) [in Ukrainian].
  • (1902, november 13). Dilo (P. 3) [in Ukrainian].
  • (1904, march 17). Dilo (P. 3) [in Ukrainian].
  • Pshenycznyj, E. (2009). The warm glow of a holiday card. In: Korpanyuk, P., Polegenkyi, S., Ukrainian holiday card: Album (Pp. 10—15). Kyiv: Art Center «Barvy» [in Ukrainian].
  • Dombrovska, E. & Kovaliv, Yu. (2015). Andrusevich Franz. Shevchenko Scientific Society: encyclopedia. Retrieved from: https://encyclopedia.com.ua/entry-79 [in Ukrainian].
  • Kovaliv, Yu. (2015). Burko Semen. Shevchenko Scientific Society: encyclopedia. Retrieved from: https://encyclopedia.com.ua/entry-466 [in Ukrainian].
  • Manko, V. (2005). Ukrainian folk Easter egg. Lviv: Svichado [in Ukrainian].
  • Herii, O. (2020). Ornamentation of ceramic products. The ceramic code of Ivan Levinsky in the aesthetic dimension of a Ukrainian of the late 19th and early 20th centuries (Pp. 46—65). Kharkiv; Lviv [in Ukrainian].


Our authors
Boikos’ pandemonium: categories of evil deceased
In the article have been presented some research-work on peculiarities of Boikos’ traditional demonological notions as for so-called evil deceased; on the basis of field records and ethnological literary sources quite a number of scum categories have been defined as well as essential habits, modes of behavior and functions of these personages of people’s demonology.
Read »

Wax candle as ukrainian Christmas and epiphany ritualistic text
For the first time in native ethnology the article has brought some results of special study in sign functionality of a wax candle under the context of Ukrainian Christmas and Epiphany ritualistic text (ritualism of Christmas Eve, New Year, Epiphany Eve and Feast of Epiphany). The study has stated extremely high semiotic position of a wax candle as projection of Sun, mediator between the spheres of sacral and prophane elements, symbolic analogue of human existence, apotropy, cultural symbol re-establishing borders of acculturated space.
Read »

Daily bread baking of ukrainians in the south-western ethnographical region at the late XIX to early XXI cc.
The paper has dealt with analytic study in prescriptions, signs, customs, methods, ways of selection, procurement and some peculiarities in usage of subsidiary means — water, firewood and leaves in bread baking. The final aim of the mentioned actions had been (and still is) selection of the means and ingredients fit, by their characteristics, for the backing of bread. The paper has demonstrated dependence of bread backing subsi­diary means criteria from the folk nutritional standards and world outlook stereotypes as well as from regional social and economic, natural and geographical factors and peculiarities of material culture.
Read »

On bessarabian and moldavian ukrainians in the studies of historical ethnography
The article has thrown some light upon a sum of scientific findings got during XIX to XXI cc. in historio-ethnographic studies of Bessarabia and Moldavian Ukrainians. In the pre­sent paper has been given author’s answer to the problem of lacking progress as for the numerous themes concerning Ukrainians. State and achievements of the research-works in Ukrainians’ material and spiritual culture by the scientists of Moldavia and Ukraine through the years of independence has been exposed.
Read »