Archive

« 2017. #6 (138)

The Ethnology Notebooks. 2017, 6 (138), 1578—1583

UDK 659.1

DOI https://doi.org/10.15407/nz2017.06.1578

Received 5.10.2017

IDENTIFYING THE PRINCIPLES OF ADVERTISING IN THE SUBJECT­SPATIAL ENVIRONMENT OF CITIES

Sosnytskyi Yurii, lecturer at Kharkiv National University

of Urban Economics named after O.M. Beketov,

a member of the National Union of Artists of Ukraine,

Marshal Bazhanov Str., 17, Kharkiv, 61002, Ukraine

Contacts: Tel. (057) 707-33-14; e-mail: office@kname.edu.ua

Abstract. The article deals with an imperfect approach to the objects` organization of advertising in the space of Kharkov, leading to an in­depth analysis and study of modern world cities. The identification of practical techniques for the implementation and synthesis of advertising objects with historical and modern urban space leads to their further systematization on the principle of organic synthesis with the environment. Conclusions of this theoretical analysis will become a springboard for a new assessment and rethinking the state of the existing advertising space of Kharkiv with the subsequent improvement of its both aesthetic and functional qualities.

Keywords: design, advertising, advertising space, design object, object­spatial environment, principles and methods of organization.

REFERENCES

Avramenko, D.K. (2014). Dyzajn zovnishn’oi reklamy v Ukraini kin. XX — poch. XXI st. Bulletin of Kharkiv State Academy of Design and Arts, 3, 4—7. [in Ukrainian]
Genisaretskij, O.I. (1987). Prostranstvo — dlja nas. Tehnicheskaja jestetika, 4, 28—30. [in Russian]
Danylenko, V.Ya. (2005). Dyzajn Ukrainy u svitovomu konteksti khudozhn’o-proektnoi kul’tury. Kharkiv : Koloryt. [in Ukrainian]
Serheieva, N.V. (2008). Ob’iekty media­dyzajnu v konteksti formuvannia hromads’koho seredovyscha mista (Dr. arthist. diss. abstr.). Kharkiv. [in Ukrainian]
Sidorenko, V.F. (1978). Problema hudozhestvennogo obraza v dizajne. In Problemy obraznogo myshlenija v dizajne (Vol. 17). Moskva : VNIITE. [in Russian]

Read»

Our authors
Traditional folk clothes of velikobychkovsky hutsuly of XIX — the first half of XX century
In the study based upon numerous field materials, literature sources as well as ethnographic, historio-cultural and regional museum collections has been performed complex analysis in traditional folk clothes by Hutzul population of Velyky Bychkiv village in Transcarpathian region. Detailed descriptions of femi­nine and masculine clothing complexes of the mentioned area have been presented. In characterizing of those main attention has been paid to the detail of cut in separate components of dress; cut of feminine shirt has been added as an illustration.
Read »

Boikos’ pandemonium: categories of evil deceased
In the article have been presented some research-work on peculiarities of Boikos’ traditional demonological notions as for so-called evil deceased; on the basis of field records and ethnological literary sources quite a number of scum categories have been defined as well as essential habits, modes of behavior and functions of these personages of people’s demonology.
Read »

Daily bread baking of ukrainians in the south-western ethnographical region at the late XIX to early XXI cc.
The paper has dealt with analytic study in prescriptions, signs, customs, methods, ways of selection, procurement and some peculiarities in usage of subsidiary means — water, firewood and leaves in bread baking. The final aim of the mentioned actions had been (and still is) selection of the means and ingredients fit, by their characteristics, for the backing of bread. The paper has demonstrated dependence of bread backing subsi­diary means criteria from the folk nutritional standards and world outlook stereotypes as well as from regional social and economic, natural and geographical factors and peculiarities of material culture.
Read »

On bessarabian and moldavian ukrainians in the studies of historical ethnography
The article has thrown some light upon a sum of scientific findings got during XIX to XXI cc. in historio-ethnographic studies of Bessarabia and Moldavian Ukrainians. In the pre­sent paper has been given author’s answer to the problem of lacking progress as for the numerous themes concerning Ukrainians. State and achievements of the research-works in Ukrainians’ material and spiritual culture by the scientists of Moldavia and Ukraine through the years of independence has been exposed.
Read »